EaseMyTrip, a leading Indian travel tech platform, has launched ‘EaseMyTrip 2.0,’ an initiative aimed at investing in high-potential, scalable startups across travel and adjacent lifestyle sectors. This strategic move is designed to foster collaborative growth by supporting entrepreneurs without seeking majority ownership or control.
Key Highlights:
- Collaborative Investment Approach: Under ‘EaseMyTrip 2.0,’ the company plans to acquire up to 49% equity in selected ventures, focusing on providing working capital support while allowing entrepreneurs to retain operational control.
- Targeted Sectors: The initiative is set to invest in a diverse range of sectors, including:
- Group holidays
- Spiritual tourism (e.g., Ayodhya, Kedarnath)
- Student travel
- MICE (Meetings, Incentives, Conferences, and Exhibitions)
- Luxury travel
- Chartered flights and air ambulance services
- Last-mile mobility services (e.g., airport transfers, intercity cabs)
- Wellness and preventive healthcare
- Financial services (e.g., travel-linked EMI, ‘buy now, pay later’ products)
- Airport offerings (e.g., lounge access, concierge support)
- Insurance, travel assistance, customized tour packages, and experiential gifting services
- Integration with EaseMyTrip’s Ecosystem: Partner companies will benefit from EaseMyTrip’s extensive distribution, marketing, and backend infrastructure, enabling efficient scaling without compromising their vision.
- Application Process: Startups interested in participating in ‘EaseMyTrip 2.0’ are encouraged to submit financial records, business plans, and growth projections through the company’s corporate channel for consideration.
EaseMyTrip’s Chairman and Founder, Nishant Pitti, emphasized the company’s commitment to building an ecosystem that supports India’s most promising businesses, stating, “EaseMyTrip 2.0 is our commitment to helping India’s most promising businesses scale faster and with our expertise behind them.”
