In the heart of Vidarbha, a region often overshadowed by agricultural challenges, a transformative initiative is taking root. oRegion, short for “Original Regional Foods,” is a startup committed to delivering 100% natural, preservative-free, and unadulterated food products with complete traceability. Founded by chemical engineers Mayank Jadhao and Rajat Nikhade, oRegion is not just a brand; it’s a movement aimed at revitalizing rural economies and promoting sustainable agriculture.
Key Highlights
- Direct Farmer Partnerships: oRegion collaborates directly with zero-budget natural farmers, tribal communities, and self-help groups (SHGs), ensuring a sustainable farm-to-table supply chain that benefits both producers and consumers.
- Inspiration from Real-Life Challenges: The startup’s journey began with the story of Sachidanand Talvekar, a farmer whose wife’s cold-pressed oil unit lacked market access. oRegion’s intervention provided the necessary platform to bring their high-quality products to a broader audience.
- Diverse Distribution Channels: Within a year, oRegion expanded its reach through direct-to-consumer services and major e-commerce platforms like Amazon, Jiomart, and Tata1mg, as well as physical retail stores in metropolitan areas.
- Financial Growth and Support: With a vision to achieve ₹1 crore in monthly revenue within one to two years, oRegion has already secured ₹55.5 lakh in funding, including ₹25 lakh from the Startup India Seed Fund and ₹5.5 lakh from an HDFC grant.
- Flagship Product – Cold-Pressed Flaxseed Oil: Capitalizing on Vidarbha’s favorable conditions for flaxseed cultivation, oRegion’s cold-pressed flaxseed oil, rich in omega-3 and antioxidants, has received endorsements from top nutritionists and fitness experts.
- Recognition and Endorsements: The startup’s commitment to transparency and quality has garnered attention from notable figures, including Transport Minister Nitin Gadkari, and coverage in food news agencies like ThePlate.
Vision for the Future
oRegion envisions a future where Indian agriculture shifts away from water-intensive cash crops towards sustainable, natural farming practices. By bridging the gap between modern consumers and traditional farming methods, the startup aims to create a resilient agricultural ecosystem that benefits all stakeholders.
