Naagin, a flavour-first hot sauce and food brand, has raised ₹18 crore in a Pre-Series A round led by 360 ONE Asset, with additional participation from existing investor 8i Ventures and other strategic backers. The round strengthens the brand’s push to scale domestically and launch globally, especially across HORECA (Hotels, Restaurants, Catering), D2C, and e-commerce.
Naagin: Bold Flavours, Global Ambitions
Launched in 2019 by Mikhel Rajani, Arjun Rastogi, and Kshitij Neelakantan, Naagin aims to elevate Indian chilli-based condiments through clean, craft-first, and culturally rooted products.
“We aligned with 360 ONE instantly on our bold vision. Our journey is about making products people truly love and becoming the flavour partner for next-gen HORECA brands across India and beyond,” said Mikhel Rajani, Co-founder, Naagin.
Where the Funds Will Go
The ₹18 crore raised will power:
- Factory expansion to scale production
- Team growth across sales, tech, and operations
- R&D for new flavour profiles and product verticals
- Marketing & branding for deeper e-commerce and B2B penetration
Naagin is also building its export roadmap, with an eye on global hot sauce markets, especially in the US and Europe.
What Sets Naagin Apart
- Served 1M+ customers through e-commerce, Q-commerce, and HORECA
- Focus on regional chilli varieties, farm-to-flavour sourcing, and transparent supply chains
- Expanding presence with category-defining Indian flavours in sauces, spice mixes, and beyond
“Naagin isn’t just bottling heat—it’s distilling India’s chilli heritage into a fresh, addictive experience,” said Abhishek Nag, Head of Early Stage VC at 360 ONE Asset.
Why It Matters
- India’s hot sauce category is ripe for disruption with global brands dominating shelves.
- Naagin is reclaiming the narrative by focusing on Indian chillies, regional supply chains, and clean-label recipes.
- With India’s culinary soft power rising, Naagin is positioned to be India’s Sriracha, built with authenticity and global ambition.
