Bengaluru-based SaaS and embedded finance startup Arteria Technologies has raised ₹100 crore in a Series B funding round led by ICICI Venture, a subsidiary of ICICI Bank. The funding includes both primary and secondary capital and marks a major milestone for Arteria as it scales into new markets and expands its AI-led product suite.
Founded in 2007 by Parag Sushilkumar Jain and Sriram Kanuri, Arteria builds digital infrastructure for supply chains, combining tech-driven visibility with embedded financing for suppliers and distributors. Its flagship platform, FinessArt, is already used by over 100 enterprise clients in sectors like FMCG, automotive, building materials, and manufacturing.
CEO Sriram Kanuri noted that the new funding will be used to deepen product innovation, expand the team, and enhance Arteria’s market presence across India and select global markets. The focus will be on using AI to unlock intelligent credit and finance options across fragmented B2B supply chains.
According to ICICI Venture Director Sharad Malpani, “Arteria’s tech-led model and deep enterprise integrations make it a powerful player in digitising India’s complex supply chain landscape. Their embedded finance capabilities could transform MSME credit access.”
With India’s supply chain and embedded finance sectors seeing renewed investor interest, Arteria’s rise signals a broader shift — one where tech + credit becomes a baseline expectation for B2B platforms.
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