At a time when India’s 1,000+ insurance players are looking to reach deeper into Tier 2 and 3 cities, Mumbai-based BharatSure is building the rails to make it possible.
The insurtech startup has raised ₹6 crore in seed funding led by Inflection Point Ventures (IPV), with participation from Dexter Ventures, Huddle, and other marquee angels.
Founded in 2021 by Nikhil Subramaniam and Shreyans Zaveri, BharatSure offers a B2B2C insurance infrastructure stack that allows organisations like banks, NBFCs, and fintech platforms to embed group health and life insurance products directly into their services.
Fixing Distribution, Not Products
While many insurtechs chase product innovation, BharatSure focuses on the long tail of distribution. Its platform helps employers, platforms, and offline channels manage everything—from group policies to enrolment and claims—without technical friction.
The idea: make insurance feel like a plug-and-play layer, not a paper-heavy process.
Its embedded insurance stack supports group schemes from major insurers like Tata AIG, ICICI Lombard, Star Health, and more.
Why This Round Matters
This fresh capital will fuel:
- Platform automation and product upgrades
- New partnerships with MFIs, NBFCs, and regional platforms
- Expansion into underinsured markets across India
India’s embedded insurance space is still nascent. But with over 60 crore Indians under-covered, BharatSure is aiming to build the pipes not just the packaging.
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