New Delhi | August 12, 2025 — Pronto, the home services startup founded by Anjali Sardana in April 2025, has raised $11 million in its Series A round. The funding, co-led by General Catalyst and Glade Brook Capital, also saw continued participation from Bain Capital Ventures, bringing Pronto’s post-money valuation to $45 million.
What Makes Pronto Different?
Pronto isn’t just another aggregator. It owns the entire service chain from recruitment and training to scheduling and background verification creating a 10-minute, shift-based delivery model that provides reliability for users and stable incomes for workers.
Rapid Early Traction
Since coming out of stealth, Pronto’s valuation has surged 3.6× in just 90 days, driven by strong execution. Daily orders now run in the four digits, and the annual recurring revenue is estimated between $750K–1.5M.
Funding Will Power Expansion
Pronto plans to scale beyond Gurugram into Mumbai, Bengaluru, and other metros, building micro-hubs in key residential hubs. The investment will also fuel the onboarding of 10,000 professionals, plus investments in real-time dispatching and quality-assurance infrastructure.
Why It Matters
With a formally structured model, Pronto reimagines the informal domestic help ecosystem as a high-frequency, dependable service layer. As India’s urban population presses for instant access to essential help, Pronto’s approach may just redefine urban household support infrastructure.
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