Bengaluru | August 12, 2025 — Spike AI, an AI startup redefining marketing orchestration, has secured $1.9 million in a pre-seed funding round led by Sorin Investments, with co-investment from Principal Venture Partners, GSI, and other strategic backers.
Disrupting Marketing with MAGI
Founded in 2024 by Deepesh Kumar and Shrestha Pratik, Spike AI is on a mission to automate marketing like never before. Their platform—MAGI—acts as a “marketing operating system,” autonomously optimizing across websites, paid media, SEO, emails, and influencer campaigns by:
- Detecting bottlenecks in real time
- Executing improvements instantly, without dashboards or manual input
In essence, MAGI replaces fragmented tools and guesswork with an adaptive, explainable AI engine—a step toward marketing’s autonomous future.
Why Spike AI’s Angle Is Poised for Scale
As marketing stacks grow complex and fragmented, demand is rising for unified, intelligent orchestration. MAGI isn’t just another SaaS—it’s a new paradigm. Spike AI’s leadership delivers deep growth and AI expertise, positioning MAGI to redefine how enterprises manage demand generation.
With this round, Spike AI plans to:
- Intensify MAGI’s rollout into beta users
- Build out its product and engineering capabilities
- Expand adoption across Indian and global mid-market and enterprise clients
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