Bengaluru | August 16, 2025 – Swiggy, India’s leading food delivery platform, has raised its platform fee from ₹12 to ₹14 in select high-demand regions. The move comes as the company faces a surge in orders and rising operational costs, particularly in its Instamart operations.
Key Highlights
- Platform fee: ₹14 (up from ₹12)
- AUM / Orders: Over 2 million daily orders contribute to significant revenue impact
- Q1 FY26 Performance: Net loss doubled to ₹1,197 crore; revenue up 54% to ₹4,961 crore
- Objective: Improve unit economics and maintain service quality during peak demand
Why It Matters
Even a small fee hike can generate substantial revenue at scale, highlighting the importance of unit economics for marketplace startups. This strategic adjustment ensures Swiggy can continue to invest in operations, delivery infrastructure, and customer experience without compromising margins.
Market Context
Swiggy’s decision comes as competitors like Zomato and new entrants like Ownly navigate similar pricing strategies. While Ownly charges 8–15% commissions, Swiggy’s platform fee is part of its broader approach to balancing growth, profitability, and service standards.
Founder Insight
For startup founders, this move is a reminder that incremental changes in pricing, when applied strategically, can drive meaningful financial outcomes, especially in high volume marketplaces.
Question for readers: Would you adopt dynamic pricing in your startup during peak demand, or prefer flat-rate transparency?
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