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Home»Funding & Deals»Nothing Raises $200M to Build AI Hardware Ecosystem
Funding & Deals

Nothing Raises $200M to Build AI Hardware Ecosystem

Aman AtulyaBy Aman AtulyaSeptember 16, 2025No Comments2 Mins Read
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London-based tech company Nothing has raised $200 million in a Tiger Global–led round, pushing its valuation to $1.3 billion as it looks to embed artificial intelligence (AI) across its hardware ecosystem. Existing investors GV, Highland Europe, EQT, Latitude, I2BF, and Tapestry also participated.

Funding Snapshot

  • Amount Raised: $200 million (~₹1,670 crore)
  • Valuation: $1.3 billion
  • Lead Investor: Tiger Global
  • Other Investors: GV, Highland Europe, EQT, Latitude, I2BF, Tapestry

Vision & Expansion

Founded in 2020 by Swedish entrepreneur Carl Pei, Nothing entered the smartphone market in 2022 after debuting with earbuds. Having shipped millions of devices and crossed $1 billion in sales, the company is now betting on AI to differentiate itself in a market long dominated by Apple and Samsung.

Nothing plans to extend its upcoming operating system beyond smartphones and audio products into smart glasses, humanoid robots, electric vehicles, and next-gen consumer tech.

Market Context

With European challengers like Fairphone and HMD Global struggling against Asian and US giants, Nothing’s AI-driven expansion represents a rare European play at scale in consumer electronics.

Final Take

Carl Pei’s bet on AI-first hardware signals that the next battle in consumer tech won’t just be about design or performance—it will be about creating intelligent, adaptive ecosystems.

Stay curious. Stay ambitious. Stay connected with StartupStoryindia.

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