Supply6, a direct-to-consumer nutrition brand focused on bridging daily nutrient gaps, has raised $1.1 million (Rs 9.1 crore) in a seed funding round led by Zeropearl VC. The round also saw participation from prominent entrepreneurs including Kunal Shah, Ashutosh Valani and Priyank Shah (Co-founders, Renee Cosmetics), and Yogesh Kabra (Founder, XYXX).
Funding Utilisation
The fresh capital will be deployed to expand the product pipeline, conduct clinical studies, launch new formats, and scale selectively in GCC and English-speaking markets. Supply6 also plans to strengthen its leadership team across growth, strategy, and product functions.
Founders & Brand Edge
Founded in 2020 by Vaibhav Bhandari and Rahul Jacob, Supply6 develops science-backed nutrition products built around six fundamentals of balanced nutrition—protein, carbs, fats, fibre, vitamins, and minerals. Its flagship Supply6 360 sachet packs over 63 nutrients, probiotics, and plant-based superfoods to tackle deficiencies commonly found in Indian diets. Recently, the startup launched Supply6 Salts, a zero-sugar hydration mix.
Market Traction
The company sells directly via its website, Amazon, Flipkart, and quick-commerce platforms such as Blinkit, Zepto, and Instamart. With over 2 lakh customers and ex-cricketer AB de Villiers as brand ambassador, Supply6 has achieved a 45% repeat purchase rate, underscoring strong consumer trust.
Previous Funding & Government Support
The Bengaluru-based startup previously raised Rs 10 crore and secured a Rs 25 lakh grant from the Karnataka government, further validating its preventive health mission.
Final Take
By blending science-driven nutrition with accessible formats, Supply6 is positioning itself to become a leading health and wellness brand not only in India but also in emerging global markets.
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