Premium kitchenware brand P-Tal (Punjab Thathera Art Legacy) has raised $3 million in a funding round led by VC Grid and Nithin Kamath’s Rainmatter, with participation from Connecticut Innovations, Anicut Capital, Zeropearl VC, and a group of angel investors.
What P-Tal Does
Founded by Aditya Agrawal, P-Tal blends traditional Indian craftsmanship with modern design, offering handcrafted copper, brass, and bronze kitchenware. Its product range includes cooking utensils, tableware, dinnerware, and daily essentials starting at Rs 1,500. The company works with 110 artisan families across Chandigarh and Moradabad, ensuring legacy crafts are preserved while catering to modern tastes.
P-Tal sells through its D2C website, e-commerce and quick commerce platforms, and operates two offline stores in India. Its international business already accounts for nearly 60% of total revenue.
Growth Plans
The fresh capital will be used to:
- Scale international operations, particularly in the US, and expand into Europe, the UK, and the Middle East
- Enhance R&D capabilities to develop region-specific products for global markets
- Strengthen marketing, distribution, and brand visibility internationally
Traction & Milestones
- Earlier raised $550,000 in 2023 led by Titan Capital
- Featured in Season 3 of Shark Tank India
- Secured Rs 1 crore funding from prominent investors including Aman Gupta, Anupam Mittal, Amit Jain, Namita Thapar, and Vineeta Singh
P-Tal positions itself at the intersection of heritage craft and premium consumer goods, appealing to global audiences looking for authentic, high-quality kitchenware with a story.
Final Take
With the new funding, P-Tal aims to take Indian artisanal kitchenware to global markets, combining craftsmanship, design, and a modern D2C approach, while empowering artisan communities and preserving centuries-old traditions.
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