BytePe, a new-age tech subscription platform, has officially launched to make access to premium smartphones simpler and more affordable for Indian consumers.
Founded by Jayant Jha, former Flipkart leader and co-founder of Yaantra, BytePe is reimagining how Indians own and upgrade technology. Traditionally, consumers have relied on EMIs or upfront purchases to buy smartphones, often holding on to older models for years. BytePe introduces a flexible subscription model, allowing users to pay monthly fees lower than EMIs, upgrade annually, and enjoy premium devices without long-term commitments.
Affordable Access to the Latest Tech
At launch, BytePe offers access to the newly released iPhone 17 Series, including iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, through customizable subscription plans. Subscribers benefit from one-time damage protection, free upgrades at the end of the tenure, and assured buyback options.
For customers who prefer to buy outright, BytePe offers 50% assured buyback after 12 or 24 months, along with comprehensive protection coverage. This hybrid approach ensures flexibility for both subscribers and traditional buyers.
Smart, Sustainable, and Cost-Efficient
Under its “Pay for what you use” model, BytePe claims users can save up to 50% compared to EMIs, with no upfront payments or hidden fees. The platform plans to expand its offerings to include bundled features such as insurance, buyback, and flexible upgrades in a single plan — creating a complete ecosystem for affordable tech ownership.
With smartphone replacement cycles shortening and demand for premium devices increasing, BytePe aims to build a sustainable, cost-effective, and user-first alternative to the ownership model that has dominated India’s tech market for decades.
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