Agritech company AgroStar has secured $30 million in a funding round led by environment-focused investor Just Climate, with participation from existing backers including Aavishkaar India, Bertelsmann, Evolvence India, Chiratae Ventures and Hero Enterprises. The fresh capital will be deployed to fuel omnichannel growth, accelerate product innovation and deepen the use of AI and data in the company’s farmer-facing platform.
Leveraging Technology to Improve Small-holder Farming Outcomes
Founded in 2013 by brothers Sitanshu and Shardul Sheth, AgroStar offers quality agricultural inputs and advisory services to Indian farmers using an integrated model that combines a digital platform and physical retail presence. The company claims to have reached 10 million+ farmers through an omnichannel network of over 10,000 stores, operating across eleven Indian states.
Use of Funds, Market Positioning and Financial Profile
The proceeds will strengthen AgroStar’s omnichannel footprint, support R&D in product innovation and build AI-driven tools for decision-support and supply-chain optimisation. The agritech platform competes in a crowded market alongside players such as Dehaat and Ninjacart, but differentiates through its hybrid model and technology focus. According to earlier disclosures, the company reported ₹260 crore revenue in FY22 (an 88 % year-on-year jump) and losses of ₹142 crore.
Climate Focus and Agricultural Impact
Just Climate’s lead investment highlights the growing intersection of agritech and climate-resilient farming solutions. “While solutions such as higher-quality seeds and biological inputs exist, large gaps in trust, knowledge and distribution have constrained market adoption,” said Siddarth Shrikanth, Director at Just Climate.
Final Take
As India’s agriculture sector faces increasing climate risks and supply-chain complexity, AgroStar’s $30 million round signals investor confidence in agritech platforms that combine scale, technology and climate alignment. For founders in farm-tech, the message is clear: hybrid models with digital-plus-retail reach and climate-smart positioning are emerging as investment priorities.
