At Startup Mahakumbh 2025, Aman Gupta, Co-founder and CMO of boAt Lifestyle, shared candid insights from his entrepreneurial journey, offering a practical guide for aspiring founders.
Key Takeaways:
- Embrace Humility in the Early Stages: Gupta emphasized the importance of shedding ego and taking on multiple roles when starting out.
- Prioritize Performance Marketing Before Branding: He advised focusing on performance-driven campaigns to gain traction before investing heavily in brand-building efforts.
- Leverage Subcultures to Build Community: boAt’s success was partly due to tapping into subcultures and creating a community of ‘BoAtheads’ rather than relying solely on celebrity endorsements.
- Adapt Leadership for Scaling: As boAt grew, Gupta highlighted the need to evolve leadership styles and bring in new talent to sustain growth.
- Recognize the Power of Founder Branding: He noted the increasing importance of founders being the face of their companies, especially in the Indian context.
Gupta’s insights at Startup Mahakumbh 2025 serve as a valuable guide for entrepreneurs navigating the complexities of building and scaling startups in today’s dynamic environment.
