Direct-to-consumer (D2C) grocery startup Anmasa has raised $1.1 million in a pre-seed round, co-led by Snow Leopard Technology Ventures, Veltis Capital, Blume Ventures, and Indigram Lab, with participation from angel investors.
Scaling Freshness & Transparency
Founded in 2024 by Yatish Talvadia, ex-CEO of Milkbasket, and Shailendra Upadhyay, Anmasa focuses on healthy, freshly processed kitchen essentials including cold-pressed flours, wood-pressed oils, and spices. The startup combines quality, safety, and convenience to deliver an elevated grocery experience for urban consumers.
Omnichannel Reach & Growth Plans
Anmasa operates an experiential store in Gurugram alongside 90-minute online deliveries, allowing customers to enjoy fresh staples without compromise. With the new funding, the startup plans to launch 10 additional outlets and microprocessing centers across Delhi-NCR, expanding its omnichannel footprint and reaching more households.
Market Opportunity
India’s staples market is estimated at ₹80,000 crore, with legacy players like Aashirvaad, AWL Agri Business Fortune, and Pillsbury. New-age D2C entrants like Anmasa and Emami are leveraging freshness, transparency, and customer-first models to disrupt traditional distribution channels.
Why It Matters
With rising awareness of health and food safety, urban consumers are increasingly seeking fresh, high-quality staples. Anmasa’s approach of blending direct-to-consumer convenience with experiential retail positions it as a key player in India’s grocery revolution.
Final Take
The $1.1M pre-seed funding provides the capital to scale operations, introduce more categories, and strengthen supply chains helping Anmasa redefine how India shops for healthy staples.
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