Luxury watch retailer Art of Time has raised Rs 175 crore in a fresh funding round led by CaratLane founder Mithun Sacheti, Jaipur Gems CEO Siddhartha Sacheti, Freshworks founder Girish Mathrubootham, and Plutus Wealth Management. With this round, the company’s total funding since inception has reached Rs 200 crore.
The round comprised 70% primary infusion and 30% secondary sale, underscoring strong investor confidence in the company’s growth strategy.
Growth Plans
The capital will fuel retail expansion, technology adoption, and category diversification. Currently, 85% of sales come from offline stores, while online contributes 15%. Art of Time now aims to double online sales share to 30% within two years.
Brand & Retail Presence
Founded in 2015 by Gaurav Bhatia and Bharat Kapoor, the retailer has built partnerships with over 20 global luxury watchmakers including Cartier, Montblanc, Piaget, and Jaeger-LeCoultre. With 14 boutiques across major metros, the brand is preparing for three new openings in 2025—its first store in Hyderabad, a mono-brand boutique in Ahmedabad, and Circa, a new multi-brand concept debuting in Noida.
Expanding Customer Base
While Art of Time has historically catered to ultra-affluent customers, it is now targeting the bridge-to-luxury segment with Circa, designed for professionals earning between Rs 50,000 and Rs 4 lakh monthly. This move marks a significant shift in strategy to broaden its audience and capture India’s growing aspirational luxury consumer base.
Final Take
Art of Time is positioning itself as more than a luxury retailer—it is evolving into a luxury lifestyle platform that blends exclusivity with accessibility. With fresh funding and strategic expansion, the company is set to shape the next chapter of India’s luxury retail evolution.
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