Chennai, July 2025 — Food-tech brand Cookd has raised ₹16 crore in a pre-Series A round led by Spring Marketing Capital, with participation from Eternal Capital, Sunicon Ventures, and PeerCheque. The funding will help the Chennai-based startup deepen its presence in Tamil Nadu and expand into key South Indian markets like Kerala and Andhra Pradesh.
Founded in 2020 by Aathitiyan V.S., Cookd is redefining how India cooks at home. From ready-to-use biryani kits and spice blends to gravies and pastes — all preservative-free — the brand has built a loyal customer base by combining packaged food with chef-led digital content.
What sets Cookd apart is its content-first approach. With over 6 million digital followers and 150 million monthly views across YouTube, Instagram, and Facebook, Cookd creates recipe content that directly feeds into consumer demand and product feedback loops.
“We’ll be using the funds to expand in Tamil Nadu and enter Kerala and Andhra Pradesh,” said founder Aathitiyan V.S. “We’ve seen strong demand in those markets through our video engagement.”
Currently, Cookd’s products are sold via its own D2C platform, across 1,600+ retail stores, and through major quick commerce platforms like Swiggy Instamart, Blinkit, and Zepto. The company claims a leadership position in the biryani kit segment, a category it essentially pioneered.
“Everyone sold biryani masala. We gave people a kit — and it worked,” added Aathitiyan.
With this fresh capital, Cookd is aiming to scale operations, build new SKUs, and double down on the regions where demand is already simmering.
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