In 2020, Nahaz Basheer made a bold decision to leave his lucrative job in Qatar and return to India with a vision to introduce high-quality, non-sour yoghurt to the Indian market. This vision materialized as Crèmberie, a premium yoghurt brand that has since become a favorite among India’s elite, including the Ambani family and five-star hotels.
Key Highlights
- Identifying a Market Gap: During his visits to India, Nahaz noticed a lack of smooth, non-sour yoghurt, unlike what he experienced in Qatar. This observation led him to conceptualize Crèmberie, aiming to fill this niche in the Indian dairy market.
- Grassroots Marketing Approach: Facing initial skepticism, Nahaz personally distributed free yoghurt samples in malls and public spaces to introduce his product to potential customers. This hands-on approach helped build trust and awareness for the brand.
- Innovative Flavours: Crèmberie offers a range of unique flavours, including the spicy Sambharam and fruit-based yoghurts like Alphonso Mango, catering to diverse palates and setting the brand apart in the market.
- Prestigious Clientele: The brand’s commitment to quality caught the attention of high-profile clients. Notably, Crèmberie supplied over 10,000 yoghurt packs for the weddings of the Ambani family’s sons, events attended by global figures such as Bill Gates and Mark Zuckerberg.
- Expanding Reach: Crèmberie’s products are now available in leading supermarkets across Kerala, Karnataka, and Tamil Nadu. The brand has also established partnerships with five-star hotels and airlines, including Lulu Flight Kitchen and Casino Air Caterers.
- Commitment to Quality: Adhering to a zero-preservative philosophy, Crèmberie uses 100% fresh milk and maintains a strict cold chain to ensure product quality. The yoghurt has a shelf life of 16 days when stored at the correct temperature.
Vision for the Future
Nahaz Basheer envisions Crèmberie as a brand that continues to innovate and expand, bringing high-quality dairy products to a broader audience. His journey from distributing samples in malls to serving India’s elite exemplifies the impact of perseverance and a clear vision.
