Estailo, a Korean-inspired D2C fashion accessories startup, has raised Rs 75 lakh in seed funding from venture studio Wolfpack Labs. This investment marks a significant step for the brand as it expands both its digital and offline presence while catering to young, fashion-forward Indian consumers.
Key Highlights:
- Funding Amount: Rs 75 lakh
- Investor: Wolfpack Labs
- Founded: 2023
- Founder and CEO: Sangeeta Dudeja
- Team Size: 70 members (90% women-led workforce)
Estailo’s Growth Trajectory:
- Currently processing over 1,500 orders daily through its online platform
- Specializes in affordable, trend-led accessories aimed at Gen Z and millennials
- Focuses on high-frequency, low-ticket fashion, creating a strong value proposition for budget-conscious, style-focused shoppers
- In just three months post-funding, the company has:
- Doubled its revenue
- Recorded significant growth in repeat customers
Strategic Backing by Wolfpack Labs:
- Apart from the financial investment, Wolfpack Labs has helped Estailo enhance its backend operations
- Support included workflow automation, supply chain optimization, and logistics improvements
Women-Driven Creativity:
Founder Sangeeta Dudeja attributes Estailo’s success to its predominantly women-led team, which she says brings deeper consumer empathy and creative innovation to the brand.
“Our journey began with a firm belief that Indian women deserve access to fashion-forward accessories that do not compromise on either quality or affordability,” said Dudeja.
What’s Next for Estailo:
- Focus on scaling operations across Indian cities
- Expanding into quick commerce platforms and pop-up retail experiences
- Investing in digital engagement and rapid product experimentation
- Exploring new product formats and sales channels to drive deeper customer connection
Investor Insight:
Aakash Anand, Founder of Wolfpack Labs, praised Estailo’s founder and unique business model:
“In under two years, Sangeeta — as a solo founder — along with her all-women team, has built a brand with clear product-market fit, strong community engagement, and real scale,” said Anand. “Estailo is one of the most promising consumer brands we’ve encountered.”
