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Home»Funding & Deals»Estailo Raises Rs 75 Lakh in Seed Funding from Wolfpack Labs to Expand Across India
Funding & Deals

Estailo Raises Rs 75 Lakh in Seed Funding from Wolfpack Labs to Expand Across India

Himanshu SindhiBy Himanshu SindhiJune 2, 2025No Comments2 Mins Read
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Estailo, a Korean-inspired D2C fashion accessories startup, has raised Rs 75 lakh in seed funding from venture studio Wolfpack Labs. This investment marks a significant step for the brand as it expands both its digital and offline presence while catering to young, fashion-forward Indian consumers.

Key Highlights:

  • Funding Amount: Rs 75 lakh
  • Investor: Wolfpack Labs
  • Founded: 2023
  • Founder and CEO: Sangeeta Dudeja
  • Team Size: 70 members (90% women-led workforce)

Estailo’s Growth Trajectory:

  • Currently processing over 1,500 orders daily through its online platform
  • Specializes in affordable, trend-led accessories aimed at Gen Z and millennials
  • Focuses on high-frequency, low-ticket fashion, creating a strong value proposition for budget-conscious, style-focused shoppers
  • In just three months post-funding, the company has:
    • Doubled its revenue
    • Recorded significant growth in repeat customers

Strategic Backing by Wolfpack Labs:

  • Apart from the financial investment, Wolfpack Labs has helped Estailo enhance its backend operations
  • Support included workflow automation, supply chain optimization, and logistics improvements

Women-Driven Creativity:

Founder Sangeeta Dudeja attributes Estailo’s success to its predominantly women-led team, which she says brings deeper consumer empathy and creative innovation to the brand.

“Our journey began with a firm belief that Indian women deserve access to fashion-forward accessories that do not compromise on either quality or affordability,” said Dudeja.

What’s Next for Estailo:

  • Focus on scaling operations across Indian cities
  • Expanding into quick commerce platforms and pop-up retail experiences
  • Investing in digital engagement and rapid product experimentation
  • Exploring new product formats and sales channels to drive deeper customer connection

Investor Insight:

Aakash Anand, Founder of Wolfpack Labs, praised Estailo’s founder and unique business model:

“In under two years, Sangeeta — as a solo founder — along with her all-women team, has built a brand with clear product-market fit, strong community engagement, and real scale,” said Anand. “Estailo is one of the most promising consumer brands we’ve encountered.”

D2C startup Estailo fashion accessories Korean fashion India seed funding Wolfpack Labs women-led startup
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Himanshu Sindhi

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