What began as a personal journey to heal from PCOS has grown into a Rs 60 crore wellness brand focused on clean, gut-friendly nutrition. Meet Vibha Harish and Soorya Jagadish, the visionary couple behind Cosmix, a plant-based supplement company that’s reshaping how India thinks about holistic health and sustainability.
🌱 The Origin: From Diagnosis to Discovery
In 2016, Vibha Harish was diagnosed with PCOS. Disillusioned by the short-term fixes offered by conventional medicine, she turned to Ayurvedic and plant-based remedies. These natural interventions transformed her health—and sparked the idea for Cosmix. Her goal? To create a brand that offered long-term, root-cause-based solutions for hormonal and metabolic health issues.
👩❤️👨 From Navy Duty to Full-Time Co-founder
While Vibha quit her job at Rolls Royce to build the brand, her husband Soorya—then serving in the Indian Navy—contributed behind the scenes. In 2021, he joined Cosmix full-time. The couple’s commitment led to a full-fledged product line that includes:
- Plant-based protein supplements
- Gut health aids (like My Happy Gut)
- Sleep and immunity blends
🌿 What Makes Cosmix Different?
- Ingredients from Indian farmers: From ashwagandha in Karnataka to strawberries in Mahabaleshwar and coffee beans in Chikmagalur—every ingredient is traceable and locally sourced.
- No additives or bulking agents: Just herbs, spices, and fruits in potent form.
- Lab-tested: All products are tested in FSSAI-approved and NABL-accredited labs for safety and purity.
- Eco-friendly packaging: Biodegradable scoops and glass jars are standard, setting them apart in a plastic-heavy industry.
🧪 Ayurveda Meets Innovation
Formulated with the help of Ayurvedic doctors and nutritionists, Cosmix products include herbs like:
- Jeera, ginger, triphala, Ashoka bark
- Mulethi, fenugreek, fennel
- Vanilla bean, Indonesian cacao, monk fruit
This blend of tradition and science makes their protein powders and blends not just effective, but also digestive-friendly and allergen-safe.
💬 What Customers & Experts Are Saying
“There’s no bloating or chalky aftertaste like whey protein. Cosmix is a game-changer.” – Jude Gonsalves, customer
“Their approach supports digestion, immunity, and hormone balance, all with clean ingredients.” – Dr. Ramakiran, Ayurvedic specialist
“I recommend Cosmix blends to patients dealing with PCOS and inflammation-related issues.” – Dr. Nidhi Tripathi, Gynaecologist
📈 From Bootstrap to Rs 60 Cr in Revenue
Despite being 100% bootstrapped, Cosmix has grown organically and consistently:
- Founded: December 2019
- Full-time team: 95+ across logistics, social media, operations, and R&D
- Monthly revenue: Rs 6 Cr (FY 2024-25)
- Best-sellers: My Happy Gut, Sleep Like a Baby, Plant-based Protein Powders
The pandemic played a role in their growth as wellness awareness surged, but the founders credit their customer-first philosophy and sustainability-first practices as the real fuel behind their success.
🌍 What’s Next for Cosmix?
Cosmix plans to expand internationally—but only after deeply understanding global customer needs.
“We’re not in a hurry. Every product is born from real problems, and we build only after listening to our customers.” – Vibha Harish
