Full-stack tech-enabled consumer electronics re-commerce startup Grest has raised Rs 16 crore in its latest funding round, with Equentis leading the round by contributing Rs 7 crore. The round also saw participation from The Chennai Angels, Lead Invest, and India Accelerator, combining equity and debt instruments.
Scaling Operations and Infrastructure
Co-founded in 2018 by Shrey Sardana and Nitin Goyal, Grest sources, refurbishes, and resells high-quality smartphones, laptops, tablets, and smartwatches through online and offline channels. With the fresh capital, the company plans to:
- Expand its retail presence beyond the current 60+ stores
- Upgrade its 20,000 sq. ft. in-house refurbishment lab
- Strengthen its e-commerce and B2B platforms
- Enhance supply chain operations across India
Market Impact and Sustainability
Grest’s model contributes to the circular economy, extending product lifecycles, reducing electronic waste, and promoting resource efficiency. It also makes premium devices more affordable and accessible for Indian consumers.
In FY25, Grest claims to have sold over 15,000 devices across its omni-channel network, achieving nine-fold revenue growth from Rs 2.9 crore in FY23 to Rs 26 crore on a provisional basis.
Operational Strength
The company operates a robust backend ecosystem, including:
- Partnerships with 100+ spare part suppliers
- Management of 500+ SKUs
- 300+ redistributor networks across India
Grest collaborates with leading suppliers like Flipkart, Croma, Reliance Digital, Sangeetha Mobiles, and Apple premium resellers, refurbishes devices through 50+ quality checks, and offers a six-month hassle-free warranty to customers.
Final Take
With its latest funding, Grest is set to strengthen its omni-channel presence, scale operations, and improve customer experience, while continuing to drive sustainability in the Indian consumer electronics market.
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