Navi Mumbai, July 2025 — Founded by the team behind edtech giant Testbook, startup Grexa AI has raised $1.85 million (₹15.5 crore) in a seed round led by Utsav Somani, with participation from DeVC (Z47), Bharat Founders Fund, and angel investors like Revant Bhate, Vaibhav Domkundwar, Ramakant Sharma, and Sumit Gupta.
Solving a Real Pain Point for SMBs
Grexa AI offers a cloud-first marketing automation platform tailored for small businesses—gyms, salons, clinics, cafes, and home services. Leveraging an AI agent accessible via WhatsApp, the platform automates local SEO, lead generation, social ads, website management, and reviews. Over 21,600 businesses are already using the platform to improve visibility, grow walk-ins, and reduce dependency on agencies.the Seed Round Signals Momentum
- The founders launched Grexa AI in May 2024 to serve the 6 crore informal service sector SMEs underserved by traditional marketing tools.
- The seed funding will be deployed towards product innovation, AI agent enhancements, and market expansion into metro and semi-urban areas.
Founding Team & Market Edge
Co-founders Ashutosh Kumar, Narendra Agrawal, Arpit Oswal, and Nandan Agrawal bring first-hand experience in scaling edtech and SaaS enterprises. Their AI copilot platform addresses capability gaps in small businesses, offering automation that delivers measurable growth.
What to Watch
- Will Grexa build sustainable margins while serving micro-businesses?
- Can Indian SMBs convert AI-powered suggestions into repeatable marketing ROI?
- How will Grexa price and position the platform as client base scales beyond 50,000 users?
Final Take:
Grexa AI’s funding validates a fast-growing market segment: low-cost, AI-light automation to bring evolving digital customers and footfall to India’s backbone economy. With early traction across thousands of SMBs and solid tech fundamentals, Grexa is shaping the next wave of accessible martech.
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