Hexafun, a sustainability-driven lifestyle accessories brand, has raised Rs 4.5 crore in seed funding from early-stage investor Prajay Advisors. The funding will help the brand expand its retail footprint, boost marketing efforts, and launch new product lines.
About Hexafun
Founded in 2021 by Harshit Singhal and Manali Sanghvi, Hexafun transforms everyday essentials handkerchiefs, socks, stoles, shoe bags, luggage covers, and gift boxes into eco-friendly, culture-rich, and expressive designs. All products are crafted from 100% sustainable materials, reinforcing the brand’s commitment to conscious fashion.
Target Audience & Business Model
Positioned as a Gen Z-first brand, Hexafun emphasizes playful designs, inclusivity, gender-neutral fashion, and affordability. Operating on a direct-to-consumer model, the brand sells online and offline, targeting urban millennials and Gen Z consumers who value sustainability without paying a premium.
Use of Funds
The seed proceeds will enable Hexafun to scale operations, strengthen its retail presence, launch new product lines, and invest in marketing campaigns to build brand awareness among its core audience.
Market Opportunity
India’s lifestyle and accessories sector is witnessing increased investor interest in design-led, expressive fashion brands. Companies like Chumbak, The Souled Store, Bewakoof, and Bombay Shirt Company have shown strong growth, building loyal customer bases. Hexafun’s sustainability-focused approach positions it to capture the growing demand for eco-conscious fashion among young consumers.
Final Take
Hexafun’s seed round highlights the rising appetite for sustainable and Gen Z-focused lifestyle brands in India. With its mix of creativity, affordability, and eco-friendly design, Hexafun is poised to emerge as a key player in India’s expressive and sustainable fashion space.
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