India’s gifting sector has quietly grown over the last decade, raising $115.9 million between 2015 and 2025, according to Tracxn’s Gifting Platforms Wrap Report. While significant, the figure pales in comparison to the $1.7 billion raised globally in the same period.
The sector’s funding momentum peaked in 2022, when startups secured $63.9 million driven by a surge in digital-first gifting platforms and festive season demand. However, the past two years have been challenging:
- 2023 saw a sharp drop to $32.7 million.
- 2024 plummeted to $1.3 million.
- In 2025 YTD, just one deal closed Indigifts raised $57,600, backed by OYO’s Ritesh Agarwal and Sugar Cosmetics’ Vineeta Singh.
The slowdown mirrors a global trend. Worldwide, gifting startups raised $66.2 million so far in 2025, down from $99.8 million in 2024 and a high of $218 million in 2023. Investors appear to be shifting focus from rapid scaling to sustainable, experience-led models.
Yet, several Indian players continue to hold strong. Xoxoday leads with $30.6 million in total funding, followed by Ferns N Petals ($26.1M), ZoomIn ($21M), Bakingo and FlowerAura ($16M each), and eYantra ($10.9M). These brands have carved niches with product quality, operational efficiency, and deep customer engagement.
Tracxn co-founder Neha Singh notes,
“India has built a strong base of resilient, founder-led gifting businesses, defining new benchmarks in digital-first branding and operational efficiency.”
As funding tightens, the next phase for India’s gifting startups will demand sharper unit economics, stronger brand positioning, and curated customer experiences that go beyond seasonal peaks.
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