Ahmedabad / Mumbai | August 8, 2025 — In a sharp strategic pivot, Infibeam Avenues has agreed to transfer its entire e-commerce platform technology infrastructure business to its own subsidiary, Rediff.com, in a ₹800.39 crore slump sale. The transaction, approved by Infibeam’s board, is structured with ₹400 crore in cash and the remaining ₹400.39 crore via equity issuance. Post-deal, Infibeam will hold a commanding 82% stake in Rediff.
The e-commerce segment being transferred contributed ₹180 crore in revenue and ₹137 crore in EBITDA for FY 24–25—accounting for just 4.8% of Infibeam’s topline but nearly 19% of its net worth.
Infibeam’s leadership calls this move “a powerful growth runway.” The new structure allows Infibeam to dedicate itself to its high-growth verticals—CCAvenue digital payments and AI infrastructure via Phronetic.AI—while Rediff advances its RediffOne enterprise suite, integrating e-commerce, productivity, payments, and content offerings.
Rediff, under Infibeam’s majority ownership, not only gains a turnkey e-commerce platform but also retains strategic alignment with Infibeam’s fintech and AI ambitions. The move is expected to enhance operational focus, unlock capital efficiency, and enable sharper growth trajectories for both entities.
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