The Karnataka Commercial Court has issued an interim injunction restraining consumer electronics brand Boult from using its recently launched “GoBoult” mark, following a complaint filed by DPAC Ventures LLP, the owner of brands GoBold, GoJolt, and Govo.
DPAC argued that “GoBoult” was deceptively similar to its registered trademark “GoBold,” which is valid until 2031, creating the risk of consumer confusion and amounting to infringement and passing off. The company also alleged that Boult manipulated online search results to divert queries for “GoBold” toward its own “GoBoult” products.
Boult secured the “GoBoult” trademark in 2023, but DPAC said it only discovered the registration earlier this year. The court, after reviewing the matter, sided with DPAC, stating that there was sufficient evidence to establish a prima facie case and that Boult’s continued use of the contested mark could cause serious harm to DPAC’s business interests.
The injunction bars Boult from selling, advertising, or displaying any products under the “GoBoult” name or any mark similar to “GoBold” until further orders. However, the court declined DPAC’s request to bypass mediation and directed the company to first approach the District Legal Services Authority (DLSA) for mediation. A mediation report must be submitted before the next hearing scheduled for October 15.
In apparent compliance with the court’s order, Boult has taken corrective measures—its website now redirects to a support page, and its official Instagram handle has been made inaccessible.
This case underscores the increasing intensity of trademark disputes in India’s fast-growing consumer electronics market, where brand identity plays a critical role in winning customer trust. The outcome of mediation and subsequent hearings will be closely watched as it may set a precedent for how Indian courts handle brand conflicts in competitive sectors.
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