KiranaPro, a quick commerce platform integrated with the Open Network for Digital Commerce (ONDC), has acquired augmented reality startup Likeo in an all-stock deal valued at $1 million. This strategic acquisition is set to supercharge KiranaPro’s BLACK app, a fashion-centric platform built for Gen Z shoppers, by integrating AI-powered virtual try-on experiences.
Key Highlights of the Acquisition
- Likeo’s visual computing tech will be embedded into the BLACK app to enable virtual fittings for fashion, jewelry, and eyewear.
- This makes BLACK India’s first fashion app to feature fully integrated, AI-led virtual try-ons.
- The feature rollout will begin with select users over the next few weeks, starting with early access for fashion and accessories.
Why This Move Matters
- Virtual try-ons aim to:
- Reduce product returns
- Improve customer satisfaction
- Offer an immersive, personalized, and frictionless shopping experience
- Likeo’s founder and CEO, Saurav Kumar, will join KiranaPro’s leadership team to lead AI and visual computing initiatives.
Leadership Perspectives
“BLACK is not just an app — it’s a cultural movement,” said Deepak Ravindran, Founder and CEO of KiranaPro.
“With Likeo’s technology, we’re offering a mirrorless shopping journey that is both fun and highly personalized.”
“With BLACK, we finally have a canvas to scale this to millions,” added Saurav Kumar.
“This partnership gives us the platform to make online shopping more playful, expressive, and real.”
About the Companies
- KiranaPro:
- Operates on a no-commission, ad-led model
- Provides 10-minute delivery to local kirana stores
- Serves both B2B (neighborhood retailers) and D2C markets via specialized verticals like BLACK
- Likeo:
- Originally launched as a Gen Z-focused shopping platform
- Specialized in AI stylists, fast delivery, and virtual fitting rooms
- Now embedded within BLACK to scale its tech to a larger user base
What’s Next
- BLACK will continue expanding its Likeo-powered features into more product categories over the coming months.
- KiranaPro sees AI and visual intelligence as central to BLACK’s long-term strategy, especially for Gen Z users who prefer video-first, interactive shopping environments.
