India’s messaging landscape is seeing a fresh challenger: Arattai, a homegrown messaging app by Zoho, is gaining momentum amid growing interest in digital sovereignty. But how does it stack up against established giant WhatsApp? Here’s a breakdown. Feature Comparison User Reach & Momentum WhatsApp is entrenched — billions of users globally, with deep penetration across … Continue reading Made-in-India Arattai Challenges WhatsApp: What Users Should Know