New Delhi | August 2025 — Bihar-based FMCG startup Mithila Foods has raised ₹1.5 crore in a seed round led by Aviral Bhatnagar’s AJVC, marking a strong investor push into regional heritage brands.
Launched in January 2025 by Shubham Sunderka, Ankit Kumar, and Anshu Kumar, Mithila Foods focuses on bringing Bihari staples like sattu, roasted chana, makhana, and katarni chuda to modern retail shelves. The startup has quickly built traction, clocking an annualized revenue run-rate of ₹3 crore and reaching 25,000 customers across 4,000 pin codes within just five months.
The funding comes as AJVC, known for its ₹100 crore early-stage fund, doubles down on pre-seed bets across AI, consumer tech, and regional consumer brands. Mithila Foods now joins AJVC’s growing portfolio of young, founder-led ventures aiming to disrupt legacy categories.
The fresh capital will be used to expand distribution, strengthen supply chains, and introduce new heritage-based product lines, giving Mithila a stronger presence in both urban retail markets and among migrant families seeking authentic regional flavors.
Mithila Foods is not just selling food—it is scaling the cultural identity of Bihar into a national FMCG story. With consumer demand shifting toward authenticity and trust in homegrown labels, Mithila’s rise signals how regional brands can unlock national scale.
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