Mumbai July 30, 2025 : MS Dhoni’s family office, Midas Deals Pvt. Ltd., has made a strategic investment in ACKO, India’s leading D2C insurtech startup. Alongside the investment, Dhoni has also come on board as the brand ambassador. Financial terms were not disclosed
Problem/Solution:
ACKO was born from the belief that insurance in India needed a reset. Complex policies, long paperwork, and low trust kept millions underserved.
ACKO solved this with tech-led, zero-paper journeys and embedded offerings covering car, health, life, and travel insurance with a focus on urban, digital-first consumers. With 70M+ customers and over 1 billion policies issued, the platform has seen steady growth, especially in motor and health insurance.
Use of Funds:
While the exact deployment of Dhoni’s investment wasn’t specified, the strategic collaboration aims to deepen brand trust, expand ACKO’s consumer base, and drive product awareness in Tier II and III markets especially where Dhoni holds massive cultural influence.
Founders & Edge:
Founded by Varun Dua, ACKO stands out for its embedded insurance play. Whether you’re booking a cab on Ola, a stay on OYO, or a bus via redBus ACKO is already integrated behind the scenes. The brand’s tech-first execution and data-rich underwriting set it apart in a low-trust, paper-heavy industry.
Market Watch:
With ₹670 crore in net losses in FY24, ACKO is betting on long-term customer lifetime value and operational scale. Will Dhoni’s brand trust convert to user loyalty in an increasingly crowded insuretech space?
Final Take:
When a cricketing legend turns investor, it’s more than celebrity marketing it’s a signal of belief. For ACKO, it’s not just about visibility, it’s about credibility.
