In the heart of Pune, a transformative agricultural venture is reshaping how India cultivates and consumes fresh produce. Founded in 2019 by former banker Sanket Mehta and his associate Ganesh Nikam, Nutrifresh has emerged as a pioneer in hydroponic farming, delivering pesticide-free, nutrient-rich vegetables and herbs directly to consumers’ doorsteps within 24 hours of harvest.
Key Highlights:
- Innovative Farming Techniques: Nutrifresh employs hydroponic methods, growing plants in nutrient-rich water without soil. This approach ensures controlled cultivation, free from harmful chemicals, and allows for year-round production of over 42 varieties of vegetables and herbs.
- Rapid Delivery Model: Embracing a “farm-to-fork” philosophy, Nutrifresh ensures that freshly harvested produce reaches consumers within 24 hours, maintaining optimal freshness and nutritional value.
- Empowering Women: Approximately 80% of Nutrifresh’s harvesting team comprises trained rural women. This initiative not only provides employment opportunities but also fosters economic independence among women in nearby villages.
- Sustainable Practices: The company’s hydroponic systems utilize 90% less water compared to traditional farming methods. Additionally, Nutrifresh integrates artificial intelligence to monitor and adjust environmental conditions, optimizing resource usage and crop yields.
- Quality Assurance: Nutrifresh’s produce is certified by ISO, FSSAI, HACCP, and GLOBAL GAP standards, ensuring adherence to international quality and safety benchmarks.
- Broad Market Reach: Beyond direct-to-consumer sales, Nutrifresh supplies its produce to over 100 B2B aggregators and partners, including major retailers and food delivery platforms like BigBasket, Swiggy, Zomato, and Amazon Fresh.
Nutrifresh’s commitment to sustainable agriculture, women’s empowerment, and delivering high-quality produce positions it as a trailblazer in India’s agritech landscape. By integrating modern technology with traditional farming values, the company is setting new standards for food production and consumption in the country.
