Jewellery startup Nuyug, focused on celebration and festival wear, has raised ₹2.5 crore in a pre-seed funding round led by AJVC, along with participation from strategic angel investors.
Funding Snapshot
The fresh capital will be used to expand online and offline channel presence, broaden the product catalogue for diverse cultural and regional tastes, and invest in R&D and design innovation to enhance material quality and product longevity.
Bridging the Gap Between Imitation & Fine Jewellery
Founded in August 2024 by Ankur Dua and Manali Thareja, Nuyug is a mass-premium jewellery brand designed to offer stylish, skin-safe, gold-toned pieces for weddings, festivals, and social occasions. The brand addresses challenges in the category, including poor quality, repetitive designs, and unorganized supply chains.
“The category has long suffered from mediocrity. We started Nuyug to create jewellery that speaks to today’s Indian woman stylish, safe, and celebration-ready,” said Ankur Dua, co-founder of Nuyug.
Traction & Growth
In just 8 months, Nuyug has achieved:
- ₹1 crore ARR
- Over 400 product launches across multiple festive and social use-cases
- Scaled D2C presence through own website and leading marketplaces including Myntra, Nykaa Fashion, and Amazon
Market Watch
India’s festive jewellery market is seeing growing demand for affordable, stylish, and premium-quality products. With its D2C-first strategy, strong marketplace presence, and emphasis on design innovation, Nuyug is well-positioned to capture the attention of modern Indian consumers seeking celebration-ready jewellery.
Final Take
The ₹2.5 crore pre-seed funding equips Nuyug to expand its reach, innovate rapidly, and set new benchmarks in India’s mass-premium jewellery space.
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