PlaySuper, a gaming commerce platform embedding real-world rewards into mobile games, has raised $1 million in seed funding. The round was led by Singapore-based gaming VC Chimera, with participation from Audacity VC, IAN Capital Fund, and Dhruv Vohra, Managing Director at Meta APAC Emerging Markets.
Funding Snapshot
The proceeds will be used to strengthen product development, scale brand partnerships, and expand operations across India and Southeast Asia. Founded by Shouradeep Chakraborty (CEO), Upamanyu Chatterjee (COO), and Abhir Das (CBO), PlaySuper is building a rewards-as-a-service model tailored for gaming studios and consumer brands.
Solving the Ad Fatigue Problem
Traditional in-game advertising often disrupts user experience, while cash-based rewards face regulatory hurdles. PlaySuper offers a plug-and-play SDK for studios, enabling them to integrate branded, non-monetary rewards such as gift cards and consumer products directly into gameplay.
Brands pay for engagement and conversions, while studios benefit from higher retention and monetization—creating a win-win loop for gamers, brands, and developers.
Early Traction and Market Impact
The company has already surpassed $350,000 in monthly GMV, with early partners reporting stronger user retention. According to co-founder Abhir Das, “Gaming in India and Southeast Asia is at an inflection point. Ads and cash incentives are no longer enough. With PlaySuper, every gaming session becomes a chance to win something aspirational and real.”
Final Take
As gaming adoption accelerates across emerging markets, PlaySuper’s brand-linked reward ecosystem positions it as a frontrunner in reshaping how studios monetize and how brands connect with player
Stay curious. Stay ambitious. Stay connected with StartupStoryindia.
