In the evolving landscape of corporate gifting, sustainability has emerged as a pivotal focus. Leading this transformation is Rafter, a Bengaluru-based startup founded by Basavaraj S, which is redefining how companies approach employee and client gifts by prioritizing eco-friendly materials and ethical production practices.
Key Highlights:
- Inspirational Genesis: Basavaraj’s journey began with a modest sum of Rs 1,000 and a vision to create meaningful change. After years in sales and establishing Kambar Products and Services, he identified a gap in sustainable corporate gifting, leading to the inception of Rafter in 2022.
- Eco-Friendly Product Line: Rafter offers a range of sustainable products, including bamboo bottles, rice husk mugs, and notebooks made from recycled or plantable paper. These items replace conventional plastic-based gifts, aligning with environmentally conscious practices.
- Ethical Manufacturing: Emphasizing social responsibility, Rafter collaborates with rural artisans and women-led self-help groups, ensuring that each product supports community development and fair trade.
- Market Reception: The startup has garnered attention from major corporations seeking sustainable gifting solutions, reflecting a broader shift towards environmentally responsible business practices.
- Future Aspirations: Rafter aims to expand its product offerings and reach, continuing to innovate in the sustainable gifting space while maintaining its commitment to ethical production and environmental stewardship.
Rafter’s approach exemplifies how businesses can integrate sustainability into their core operations, offering products that are not only functional but also contribute positively to society and the environment.
