Roomstory.ai, India’s first AI-powered shopping assistant for interiors, has raised ₹3 crore in a pre-seed funding round led by Rukam Sitara Fund. With this new infusion of capital, the startup plans to strengthen its AI engine, launch its web and mobile platforms, and cultivate a thriving community of interior design enthusiasts.
Merging Inspiration with Commerce in Home Interiors
Founded by architect-entrepreneurs and longtime friends Ekatva Jain (CEO), Sahil Lunia (Chief Design Officer), and Punit Jain (COO), Roomstory.ai is designed to bridge the long-standing divide between design inspiration and actionable shopping.
- The platform offers a Pinterest-like browsing experience, letting users explore curated rooms.
- Every item featured in the styled rooms can be instantly shopped through direct links to retail partners.
- The experience prioritizes visual discovery, transforming browsing into instant buying.
“Most interior platforms force you to choose between inspiration and shopping, we eliminate that divide,” said Ekatva Jain, CEO and Co-founder of Roomstory.ai. “Roomstory doesn’t just show you a beautiful room; it hands you the exact tools to recreate it.”
Backed by Investors Who Believe in Design-Led Disruption
Archana Jahagirdar, Founder and Managing Partner at Rukam Sitara Fund, commented on their support for the startup:
“Roomstory is the kind of bold, intuitive idea we love to support, rooted in deep design expertise and powered by cutting-edge AI.”
Echoing this sentiment, Aakash Anand, Founder of Bella Vita Organic, said:
“Roomstory is tapping into a massive shift in how modern consumers discover and buy for their homes. Their AI-native approach bridges the long-standing gap between dreaming and doing.”
Riding the Wave of a Growing Market
- Globally, the home and interior shopping market is worth over $800 billion, with consumer preferences shifting toward AI-driven and visual-first discovery.
- In India, the interior design sector is forecasted to reach $38.2 billion by 2027, expanding at a CAGR of 30% from 2021.
With this early funding and a clear product vision, Roomstory.ai aims to lead the next generation of interior commerce, where design meets technology, and dreams turn into homes—instantly.
