Eternal Capital, the early-stage venture fund founded by former BharatPe COO Dhruv Dhanraj Bahl, has officially rebranded as Sadev Ventures. The move aligns the fund with its family office identity and reflects its long-term vision of supporting India-focused startups while leveraging global networks.
Fund Snapshot
- Stage focus: Seed to pre-Series A
- Cheque size: ₹2–6 crore
- Corpus: ₹120 crore with a greenshoe option of an additional ₹120 crore
- Investments deployed: ~50% across 20 startups
- Key portfolio ventures: Asaya, Cleevo, Cookd, Gladful, Hypergro, Bidso, Liquide
Vision Behind the Rebrand
Dhruv Dhanraj Bahl, founder and managing partner, said:
“As we deepen our presence in India’s entrepreneurial ecosystem while tapping financial, social, and intellectual capital across borders, rebranding under Sadev Ventures reflects our values and strengthens our commitment to ventures that can become generational institutions.”
Strategic Focus
Sadev Ventures remains sector-agnostic but stage-focused, targeting post-product-market-fit startups with profitable revenue trajectories and long-term potential. The fund follows an operator-led model, offering the “colour of money”—a combination of capital, founder empathy, strategic guidance, and access to high-impact networks.
Market Watch
With India’s early-stage startup ecosystem expanding rapidly, Sadev Ventures plans to double down on its India-first strategy, while helping portfolio companies scale globally through strategic LPs and international partnerships.
Final Take
The rebranding to Sadev Ventures signals a shift from a capital-only approach to a founder-centric, value-driven investment strategy. The fund positions itself as a key enabler of India’s next generation of high-growth startups.
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