Noida, August – Snooplay, the curated toy and game marketplace, has raised ₹8 crore in a pre-Series A1 round led by Pravek Family Office, with participation from notable angels and consumer-focused investors.
Founded in 2019 by Aanchal Mahajan and Brij Raj Singh, Snooplay was born out of a simple frustration toys and games in India often don’t reflect what kids (or even adults) actually need for learning, play, or therapy.
From building blocks for kids with autism to adult board games designed for mental wellness, the platform is rewriting what it means to “play with purpose.”
Over the last few years, Snooplay has evolved into more than just an e-commerce platform. It’s now a discovery-led marketplace that bridges psychology-backed products with Indian customers who are increasingly seeking meaningful, educational, and inclusive toys.
This fresh capital will fuel product development, team expansion, and marketing efforts as Snooplay aims to deepen its presence across Tier 1 and Tier 2 cities. The startup is also investing in offline presence and curated retail partnerships.
What sets Snooplay apart is its sharp curation engine every product is selected to promote either learning, development, or mindful play. That lens has attracted not just parents and educators but also therapists and hobbyists.
As India’s toy market eyes $3 billion by 2028, Snooplay is carving out a niche where play meets purpose.
If you believe India’s next big consumer story could be toys with impact, keep your eyes on what Snooplay builds next.
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