In a country where nearly 80% of people fall short of their daily protein needs, two Babson College graduates, Shivam Chawla and Chaitanya Tulsyan, decided to change the game. Their mission: make protein consumption not just effective, but effortless and aspirational. That vision led to the creation of SUPR Water India’s first clear, ready-to-drink protein beverage.
The Idea and Innovation
Unlike traditional shakes and powders, SUPR Water delivers 24 grams of premium whey isolate and 7 grams of BCAAs in every 330 ml bottle all within ~130 calories. It’s zero sugar, gluten-free, lactose-free, and refreshingly light, combining hydration and protein in one clean sip.
But the innovation doesn’t stop there. The advanced filtration and formulation process used to achieve clarity often reduces protein levels. To ensure consistency, the team adds 27 grams of whey isolate per bottle during production guaranteeing a clean, digestible 24 grams of usable protein in every serving. This uncompromising approach has positioned SUPR as a premium, science-backed alternative in India’s rapidly growing health beverage market.
From College Idea to Market Shelf
What began as a campus concept has grown into a USD 2.5 million brand, now available across Amazon, Blinkit, Tata 1MG, and premium offline retailers like Nature’s Basket, Modern Bazaar, and Le Marche. The founders’ focus on transparency, taste, and trust has helped SUPR attract a loyal community of fitness enthusiasts, wellness seekers, and everyday achievers.
The Road Ahead
As India’s protein awareness grows, SUPR Water aims to make nutrition more convenient, aspirational, and lifestyle-driven. The message is simple no shaker, no mess just pop open and feel SUPR.
Visit www.suprwater.com to join the movement where better hydration meets next-level performance.
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