Tractor-focused marketplace Tractor Junction has raised $22 million in a new funding round led by Astanor, with participation from Info Edge and Omnivore. The round includes $17 million in equity and $5 million in debt, taking the company’s total capital raised to $28 million, including its $5.7 million seed round in April 2022.
Capital to Expand Offerings Across Rural Mobility and Financing
The fresh funds will support Tractor Junction’s expansion across vehicle sales, services and financing, while strengthening partnerships with OEMs, dealers and rural sellers. The company also plans to broaden its digital platform and physical footprint as demand rises for integrated rural mobility solutions.
A Full-Stack Marketplace for Tractors and Rural Vehicles
Tractor Junction operates a hybrid marketplace that facilitates the purchase, sale, financing and insurance of new and used tractors, farm machinery and rural commercial vehicles. The platform combines discovery tools, verified listings and price transparency with a growing offline network of dealers and company-owned outlets.
A key growth driver has been its fintech arm, FINJ, launched in January 2024. FINJ has disbursed ₹1,500 crore in loans through 25 lending partners. Using data-led underwriting, FINJ offers credit at interest rates up to 30% lower than informal lenders, addressing a long-standing gap in rural financing.
Strong Financial Momentum Backed by Physical Network
According to TheKredible, Tractor Junction’s operating revenue grew over 70% to ₹106.43 crore in FY25, up from ₹62 crore in FY24. Losses widened to ₹9.08 crore, reflecting expansion and network investments. Tractor sales contributed nearly 80% of FY25 revenue, while financial services grew tenfold and the used vehicle business expanded 1.8×, supported by 65 COCO outlets across Rajasthan, Madhya Pradesh and Maharashtra.
The company now operates COCO stores across 75 cities in six states, strengthening its presence in India’s rural commerce landscape.
Final Take
With fresh capital and rising rural demand, Tractor Junction is positioned to deepen its role as a leading marketplace powering India’s agricultural mobility and rural credit ecosystem.
