Mumbai, July 2025 — In a bold move that bridges digital entertainment with blockchain innovation, leading Indian OTT platform ULLU has officially launched UlluCoin a utility token designed to power next-gen user engagement across its expanding digital ecosystem.
Since its launch in 2018, ULLU has carved a distinct niche with bold, original storytelling, amassing over 42 million active users and 109 million+ app downloads. Now, it’s stepping into Web3 with one of the most significant token announcements in India’s digital content space.
From Streaming to Smart Tokens
Issued by a newly formed entity, UlluCoin will serve as the native token across the ULLU universe — enabling premium content access, in-app redemptions, and fan rewards. With a maximum supply of 100 billion tokens, the project aims to create an immersive, token-powered economy for both users and creators.
ULLU becomes one of the first major OTT players globally to embrace Web3, turning passive viewers into active participants in the entertainment economy.
“UlluCoin is more than just a token,” said Avinash Duggar, CEO of ULLU. “It’s a full-stack ecosystem built on real distribution, high engagement, and the belief that entertainment can be smarter, fairer, and user-powered.”
Backed by Global Web3 Leaders
The project has attracted the backing of Cypher Capital Markets, a Dubai-based VC known for early investments in high-growth blockchain ventures.
“UlluCoin fits our vision of large-scale utility backed by real users,” said Harsh Agarwal, Investment Director, Cypher Capital. “We’re excited to help scale it globally.”
Additionally, Chainsense Ltd. has joined as the official Web3 infrastructure and tokenomics partner, leading the charge in blockchain integration and global rollout.
“Web3 is the bridge to scale consumer platforms like ULLU,” said Ganesh Lore of Chainsense.
What Comes Next
UlluCoin will be available only via the official ULLU App and ullucoin.io to prevent scams and ensure security. Upcoming phases include token-gated experiences, live creator events, and marketplace quests — setting the stage for one of the most utility-driven tokens in entertainment Web3.
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